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April 8, 2011

Nike Vs Adidas Facebook Brand Pages

Nike Fan Growth in Facebook in the Last 3 Months




The two major sportswear suppliers publicly known by people all over the world. Adidas, founded in 1924 and followed 40 years later, in 1964, by Nike. 
Since then they've made a long way, entered the private club of the world's leading sportswear retailers and keep growing fast.Both Companies uses  Facebook Apps, however Nike scores much more, thanks mostly to the "Nike+ Running Monitor" which is the application that allows you to share your running information with your facebook mates , which has a huge user base.

There is a fundamental  difference in how both these brands  use" social media execution strategy."  Both Nike and Adidas  are examples of Brands  using  local and global concept of targeting.  Nike uses a local approach while global approach  is used by Adidas.
 While Adidas focuses mainly on global pages, such as Adidas Originals (4M fans), Adidas Football (almost 2M fans), Adidas (over 1M fans) and other smaller ones, Nike prefers more of a local approach.

Nike has only 2 pages reaching over 1 million fans and those are Nike (2M fans) and Nike Football (almost 2M fans). Then it has a big amount of local pages, all combined reaching up to 8 million fans!