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April 13, 2011

The Oscar Buzz In Yahoo Traffic

On the day after the 2010 Oscars telecast, Yahoo! Movies attracted more than 11 million unique visitors to its site, generating more than 590 million pageviews. Yahoo!’s omg!, the #1 entertainment news destination, recorded more than nine million unique visitors and more than 600 million pageviews on the day after the 2010 Golden Globes telecast.

According to YahooBlogThe top states searching for “Oscars” on Yahoo! are California, Illinois, Texas, Washington and New Jersey. Currently, “Black Swan” is the top searched-for nominated film, followed by “True Grit” and “127 Hours.”

While searches for the award show are split evenly between men and women, searchers definitely skew older. Only 16% of searches for “Oscars” were made by the under-24 demographic. No wonder  The Academy decided to bring in twenty-something hosts Anne Hathaway and James Franco.

A recent Yahoo! study revealed that the highest peaks in traffic and engagement on the Yahoo! Mobile site occurred immediately after the 2010 Oscars show ended on TV. Clearly, more and more users turn to the Web once they tune out from the TV.