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April 3, 2011

Social Networking Sites and Political Activsm

Chart: Pew Internet_Elections 2010_Use_Twitter_Final

Source: The Pew Research Center's Internet & American Life Project, November 3-24, 2010 Post-Election Tracking Survey. N=2,257 national adults ages 18 and older, including 775 cell phone interviews; n=925 based on social networking site users, n=126 based on Twitter users. Interviews were conducted in English and Spanish. This chart is based on data from “22% of online Americans used social networking or Twitter for politics in 2010 campaign,” a report on politics and social media by the Pew Research Center’s Internet & American Life Project. This report is available in full on our website at The Pew Internet & American Life Project is one of seven projects that make up the Pew Research Center, a nonpartisan, nonprofit "fact tank" that provides information on the issues, attitudes and trends shaping America and the world. The Project produces reports exploring the impact of the internet on families, communities, work and home, daily life, education, health care, and civic and political life. For more information about the Project, please visit
Pew Internet_Elections 2010_Use_Twitter_Final
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The report on the use of social media for political engagement by the Pew Internet & American Life Project evaluated the political interaction-activities Twitter and social networking site users performed during the 2010 elections:
  • 9% of Twitter users, as opposed to 13% of social network users, used Twitter to post political content.
  • 16% of Twitter users used Twitter to acquire candidate or campaign information. 14% of social networking site users, on the other hand, used them for this same function.
  • 11% of social networking site users and Twitter users used their respective social web-utilities to follow or friend a candidate.