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April 25, 2011

Technology Adoption in Australia:

 



Australia is the 17th Largest Country in the world in terms Of Facebook Users

  


     

      
          
         
          
          
    
Interest in Internet-capable media devices such as tablets, Smartphones and Internet capable TV has experienced rapid expansion in Australia in recent months and, according to a Nielsen study, Australians’ intention to purchase is also high.

The Nielsen research found that 24 percent of Australian Internet users were considering purchasing\a tablet computer in the next 12 months, while 22 percent thought they might purchase a handheldmulti-media device other than a mobile phone (eg iPod Touch, PSP) and 28 percent were consideringpurchasing a Smartphone
The increase in device ownership is bringing about changes in how Australians access the Internet
more than one third of Australians (36%) accessed the Internet via their mobile phone in the past 30days and 13 percent accessed the Internet via a handheld media device other than a mobile. In the coming 12 months, more than half of online Australians (51%) were likely to access the Internet via their mobile phone and as many as 30 percent indicated they may access the Internet via a handheld device other than a mobile.

Mobile Consumption In Australia
  1.  According to the AIMIA mobile survey, the proportion of respondents who own a Nokia or Motorola handset has declined over the last few years, while those owning an Apple handset has increased. The top handset brands of respondents this year were Nokia (41%), Apple (21%), Samsung (12%), Sony Ericsson (9%), LG (6%), Motorola (3%) and Blackberry (3%). . 24% of respondents used their mobile phone for banking at least on a monthly basis, compared to 19% last year.
  2.  12% of respondents used their mobile phone to buy things for their mobile phone at least once on a monthly basis, compared to 10% last year.
  3. 9% of respondents used their mobile phone to buy things not for their mobile phone, at least on a monthly basis, compared to 8% last year. 
  4. In September 2010, one third of Australians (36%) accessed the Internet via their mobile phone in the past 30 days and 13 percent accessed the Internet via a handheld media device other than a mobile.