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April 5, 2011

US Online Retail To Grow 13.7% To $188 billion

In 2011, retail ecommerce will grow 13.7% on sales of $188 billion according to eMarketer. Even though ecommerce growth is slowing due its maturation, several developments will propel it forward including mobile commerce, social commerce and daily deal sites. 

In 2010, US retail ecommerce sales (excluding travel) rebounded from the recession, posting 14.8% growth, compared with only 1.6% growth in 2009.  

In 2011, online sales will reach $188 billion, but growth will drop to 13.7%, 

Online sales are expected to rise by over $100 billion from 2010 to 2015. Three major developments will spur this growth: mobile commerce, social commerce and daily deal sites.In 2010, online sales accounted for 5.8% of total retail sales (excluding automobile, gasoline station and fuel dealers), up from 3.7% in 2005.

This year nearly 179 million consumers ages 14 and older will research products online. Some 83% of them will make an online purchase. Online shopping has become a mainstream activity. Women shop online at an equal rate to men, and seniors and lower-income consumers are beginning to have a significant impact on ecommerce sales.