Trending this month

April 25, 2011

Volkswagen Passat Linkedin Marketing Campaign

LinkedIn, which recently passed the 100 million member mark, appears to be virgin territory for most marketers who have focused more of their social media outreach efforts on Facebook and Twitter

While  most marketers has been active across Facebook and Twitter, not many brands have started using Linkedin for marketing purpose...However that seems to  be changing as a  couple of apps from big brands have recently started  to leverage the professional social network’s API  and use it for marketing purposes

The new Volkswagen Passat campaign   is one of the very first branded experiences utilizing the new LinkedIn API, and interestingly, it’s for in the Netherlands. The  new app calledLinkedOut”or  “LinkedUit”  is being used to promote Volkswagen’s Passat in Holland

Volkswagen’s LinkedIn campaign gives  users   and their contacts  the chance to win a brand new Volkswagen Passat, and for this  you need to have the strongest LinkedIn profile in Holland . The App Linkedout lets you compare how well-networked you are on the site vs. others.

After signing in using your LinkedIn profile, the app lets you choose others in your network to challenge. You win each round (education, experience, recommendations and connections) by having more of each. The winner’s avatar gets a giant head.

The app is part of a campaign in the Netherlands that supports the tagline, “Nogal vol van zichzelf,” which translates to “Quite full of himself.” The site asks users to “discover within three minutes how full of yourself you are” and offers the chance to win a free Passat.

A rep for LinkedIn says the company’s marketing solutions group worked with AmEx on its program and Dutch agency Achtung on the VW campaign, but couldn’t provide any other information.Linkedin  made its API available to developers in late 2009.