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May 17, 2011

US Digital Camera Marketshare : Canon and Nikon Leads

Canon and Nikon continued to build on their first and second ranked U.S. market share positions for digital still cameras in 2010 but Sony gained the most ground of any supplier during the year, according to studies released by market research firm IDC Research.

According to Chris Chute, IDC world wide digital imaging practice manager, Canon topped all camera brands with 18.9 percent share of the U.S. digital still camera market on shipments of 6.98 million units. Ironically, the company’s unit volume declined 0.8 percent from 2009, as its market share rose from 18.7 percent.

Nikon again followed in second position with 16.9 percent share of the U.S. market, up from 16.4 percent the year earlier at 6.22 million units. At 1 percent, the company recorded the second highest shipment growth rate in the industry among the top six brands in the year.

Sony, at No. 3, saw shipments grow the most of any camera leader, with a 6.8 percent increase to 6 million units in 2010, reaching 16.3 percent share, up from its 14.9 percent share in 2009.

The company was helped by the introduction of key new cameras including advanced d-SLRs and its first mirrorless interchangeable lens models.

According to IDC, total U.S. camera shipments reached 36.9 million units in 2010, down 2.1 percent from 37.7 million units in 2009.

At the same time, worldwide camera shipments rose 10 percent to 141 million units last year, helped by the introduction of new models and economic growth in emerging markets including China.

The rest of the 2010 U.S. digital still camera market share leaders included No. 4 Kodak with 12.8 percent share (down from 15 percent a year earlier). It’s 4.72 million camera unit shipments, declined 16.5 percent from 2009 volumes of 5.66 million, IDC said. 

Samsung came in fifth with 5.7 percent share (down from 6.4 percent in 2009), on 2.1 million units shipped, down 12.9 percent from 2.4 million units in 2009, according to IDC research.

Panasonic ranked No. 6 on shipments of 2.03 million pieces. Its 5.5 percent share of market was virtually unchanged from a year earlier, despite a 1.1 percent decline in unit shipments.

All other brands accounted for a collective 8.81 million units, up 0.9 percent from a year before.