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June 10, 2011

Argentina Scores Highest in Facebook Engagement


Top Internet Properties by Total Unique Visitors in Argentina
April 2011

Total Argentina Internet Audience*, Age 15+
Home & Work Locations
Source: comScore Media Metrix
  Total Unique Visitors (000) % Reach Average Minutes per Visitor
Total Internet : Total Audience 12,991 100.0% 1,614.9
Microsoft Sites 12,353 95.1% 409.0
Google Sites 12,256 94.3% 181.0
Facebook.com 11,504 88.6% 527.8
Yahoo! Sites 8,942 68.8% 36.4
Grupo Clarin 5,989 46.1% 56.8
TARINGA.NET 5,981 46.0% 26.4
MercadoLibre 5,329 41.0% 43.2
Wikimedia Foundation Sites 5,319 40.9% 10.3
Terra - Telefonica 4,976 38.3% 10.6
Grupo La Nacion 4,263 32.8% 22.6

*Excludes visitation from public computers such as Internet cafes or access from mobile phones or PDAs ComScore Press Release






Argentina Facebook Statistics  ( source : SocialBakers) With 37% of the population on Facebook, Argentina is the 13th largest  Facebook Country



In April 2011, nearly 13 million people age 15 and older accessed the Internet from a home or work location in Argentina spending an average of 26.9 hours online during the month. Microsoft Sites led as the most-visited online property reaching nearly 12.4 million unique visitors, representing 95.1 percent of the entire online population. with over 12.3 

This contrasts with
the European picture, where Google ranks as the most accessed network with a total audience of almost 330 million peopl
e

Google Sites ranked second with nearly 12.3 million visitors (94.3 percent), followed by Facebook.com with 11.5 million visitors (88.6 percent). In terms of user engagement, Facebook.com led the way with visitors averaging 8.8 hours on the property during the course of April. When compared to markets globally, Argentina’s users average the second highest amount of time on Facebook.com behind Israel - where visitors averaged 10.6 hours during April.


Younger Users Lead Way for Internet Usage in Argentina

A demographic analysis of Internet users in Argentina revealed that males and females composed nearly equal parts of the online population. Males accounted for 50.5 percent of online users, while females accounted for 49.5 percent of users. Young users accounted for the largest share of visitors among each gender with males 15-24 accounting for 15 percent of the online population, while females 15-24 accounted for 14.2 percent of visitors.

source : Comscore data