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June 22, 2011

Co Creation in The Fashion Industry: Infographic

Source [My Fashion Sales]
Co-creation in the fashion industry is a way of revitalizing the relationship between consumer and producer by enabling them to work together. What this means is that you have the power to enhance the products you like by customizing different components of the design. This may mean selecting your own color combinations for a new, favorite pair of shoes; or it could mean helping to design a software program that is more specifically catered to your needs as a fashion designer.

Companies are always looking for ways to build communities around their products. While research and focus group help companies build products in massive quantities that consumers want to buy, this often leaves out the distinct flavor of smaller local groups. Co-creation helps bridge this gap by allowing these local group represent themselves on the brands that they love.