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June 21, 2011

Facebook Brand Engagement : Top 5 Online lessons

Facebook Brand Engagement: The top 10 Lessons


The purpose of this study was

  1. To determine why fans follow brands online
  2. What  ground level activities are done by brands to increase their Facebook Subscribers
  3. Sentiment Analysis of Brands at Facebook 
  4. Understanding  Consumer patterns with Brands at Facebook
  5. An analysis of all posts (N=14,218) appearing on the official pages of the  100 international brands.
  6. The Engagement Media Mix ( Images/Text/Videos) at Facebook