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June 27, 2011

Facebook Takeover of The" World Wide Web"

Facebook is quietly eating up all the time we spend on the web at the expense of all other static non-Facebook sites, according to an analysis by Ben Elowitz CEO and founder of Wetpaint, a digital media startup.in the last year, Facebook’s share of users’ time online grew from one out of every 13 minutes of use nationwide, to one out of every eight

If you exclude online video, and mobile web consumption, Elowitz says, "the web is shrinking." He says the rest of the web is quickly becoming "irrelevant," and argues that in the future companies will need to spend less time on SEO, and more time on optimizing for Facebook.

SEO’s strategic value is quickly fading as Google’s growth slows and its prominence in distribution slides away. In its place, Facebook has become the wiring hub of the connected Web — a new “home base” alternative to Google’s dominance of the last decade.

Facebook began receiving as many visits as Google in March 2010, and already garners more than three times as many minutes as Google each month from users, according to comScore. Looking ahead, the best projections of U.S. online reach indicate that Facebook will surpass Google on that metric in less than a year, too.

In short, the implicit meaning of this  logic means that  Facebook seems to be a bigger threat to the ' concept of world wide web..  the web  which was ": ideally supposed to be interconnected via nodes ( hyperlink) to Hubs ( the expertise). While the web has grown .. but the rise of Facebook as the "all encompassing" authority site " has greater momentum than the growth of independent publishers..

According to Allthingsd 

When you exclude just Facebook from the rest of the Web, consumption in terms of minutes of use shrank by nearly nine percent between March 2010 and March 2011, according to data from comScore. And, even when you include Facebook usage, total non-mobile Internet consumption still dropped three percent over the same period. 

We’ve known that social is growing lightning fast — notably, Facebook consumption, which grew by 69 percent — but now it’s clear that Facebook is not growing in addition to the Web. Rather, it’s taking over the web...