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Internet Led by Young Adults :As with all emerging markets, its the young adults that drives internet usage in Argentina,specially the age group 15-24 , Significantly this percentage is higher than Latin American countries, This is also bigger than World wide Average |
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Engagement Time:In terms of time spend online interacting with the web, users from Argentina average the highes in that region, Brazil and Mexico comes second and third. In terms of numbers of Internet users in that Region, Argentina is ranked no 3 . Brazil and Mexico leads . This is significant to note that, Argentina ranked 3rd in terms of users still managed to spend more time online as compared to its peers across the region |
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| The Above chart shows what categories of websites is visited most by users from Argentina. As usual with most countries Social Networking takes the first place in terms of reach. This is greater that the world average. Search and Email comes second and third in terms of reach which is again more than the worldwide average. Instant Messengers, Blogs, Retail, Community sites are among the top 10 categories users from Argentina frequented along with Games, Technology, Sports, Photos, Online Videos, Education and Travel . |
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| Search and Social Networking are among the key drivers of internet growth in Argentina. Social Networking is the top category in Argentina, reaching 91 percent of the webpopulation Growth of 12 percent over the past year outpaces regional and global growth of the category |
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The Daily Deal sites/ Online Shopping sites has shown increasingly high traffic led by increasingly popularity of sites like Groupon/LivingSocial. Users from Argentina led the adoption of these Coupon sites and in terms of reach , Argentina leads among the Latin Market |
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