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June 21, 2011

Internet Usage in Argentina: Top 5 Key Drivers

 Internet Led by Young Adults :As with all emerging markets, its the young adults that drives internet usage in Argentina,specially  the age group  15-24 , Significantly this percentage  is higher than Latin American  countries,  This is also bigger than World wide Average

Engagement Time
terms of time spend online interacting with the web, users from Argentina average the  highes in that region, Brazil and Mexico comes second and third.    In terms of numbers of Internet users  in that Region, Argentina is ranked  no 3 . Brazil and Mexico leads . This is significant to note that, Argentina ranked 3rd  in terms of users still managed to spend more time online as compared to its peers across the region
The Above chart shows  what categories of websites is visited most by users from Argentina. As usual with most countries  Social Networking takes the first place  in terms of reach. This is greater that the world average. Search and Email comes second and third in terms of reach which is again  more than the worldwide average.

Instant Messengers, Blogs, Retail, Community sites are among the top 10  categories users from Argentina frequented along with Games, Technology, Sports, Photos, Online Videos, Education and Travel .

Search and Social Networking are among the key drivers of internet growth in Argentina. Social Networking is the top category in Argentina, reaching 91 percent of the webpopulation Growth of 12 percent over the past year outpaces regional and global growth of the category

he Daily Deal sites/ Online Shopping sites has shown increasingly high  traffic led by increasingly popularity  of sites like Groupon/LivingSocial. Users from Argentina   led the adoption of  these  Coupon sites   and in terms of reach  , Argentina leads among the Latin Market