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July 8, 2011

Gaming "Mobile Apps Rules" in US : 93% Willing To Pay


Games continue to be the most popular app category, and according to Nielsen research, 93 percent of app downloaders — those who have downloaded an app within the past 30 days –  are willing to pay for the games they play.Across all digital domains, Gartner, Inc said the spend on gaming this year is expected to exceed $74 billion from $67 billion last year. According to the research firm, the amount of money that will be spent worldwide on gaming will reach $112 billion by 2015.

iPhone users play more than Android users, according to the Nielsen study. The average mobile gamer plays an average of 7.8 hours in a month. Those with iPhones tend to play around 14.7 hours each month while those with Android smartphones play around 9.3 hours per month.

In contrast, only 76 percent of downloaders are willing to pay for news apps.Among smartphone consumers who have played mobile games in the past 30 days, those with iPhones, Windows 7 phones or Android phones are the most likely to have downloaded the games they played, while those with Blackberry phones or featurephones tend to play pre-loaded games.  The average mobile gamer plays an average of 7.8 hours a month.  Those with iPhones tend to play around 14.7 hours each month while those with Android smartphones play around 9.3 hours per month.

Games lead the popularity chart on apps used per month at 64 per cent followed by weather apps, social networking, maps/navigation and search, music, news, entertainment etc. Travel and health apps form 18 per cent and 123 per cent of the total apps downloaded in a month. Around 32 per cent of apps used in a month were in the banking and finance category.