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July 15, 2011

Google Beats Forecast Shows18% Increase in Padi Clicks

Google posted very strong Q2 earnings numbers, blowing past expectations and sending the stock up 12% after hours.Google Inc. posted a 36% jump in quarterly profit, sending its shares surging and wresting back the attention of investors who lately have doted on newer Internet darlings.

The main strength was Google Sites (search) revenue, which was way ahead of what everybody expected. Revenue from the ad network came in about where expected.he Internet search company, which continued to spend heavily on new projects and staff, logged a 32% jump in revenue for the second quarter. The growth was driven by Google's core search engine advertising.
Google;s paid clicks,rose 18% in the second quarter compared with a year earlier, and a level that has remained steady in recent quarters.  The average price that marketers paid Google per click increased 12% from a year earlier. That figure was up from an 8% year-over-year growth in price that Google reported in the first quarter.
However Google's costs have continued to rise sharply .The company's operating expenses in the quarter were $2.97 billion, up from $1.99 billion a year ago, similar to the increase in expenses in the first quarter.  Google's investments,include the expected hiring of 6,000 new employees this year, and a recent 10% salary increase for workers. Google added 2,452 employees since April, bringing its total work force to 28,768.
Google's  capital expenditures—what it spends on servers, data centers and networking equipment—was $917 million in the first quarter, up from $476 million a year earlier.