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July 19, 2011

Map Usage by Mobile Device increases by 39%

comScore recently released a report on the mobile map audience in the U.S. finding that the number of smartphone map users (which accounted for 4 out of every 5 mobile map users) reached 38.2 million in May 2011, an increase of 75%  from the previous year. Apps represented the primary access point for approximately two-thirds of smartphone map users (up 98%), while browser map access was about half as popular as apps and grew at half the rate.

While mobile access to maps is increasing, map usage among fixed-Internet users declined by 2% year-on-year in May 2011, while still maintaining a substantially larger audience of 93.8 million visitors.


According  To Marissa Mayer , Google  VP  Mobile Mapping  has  shown a  rapid increase . Some of the statistics on Map Usage  are
  • Mayer revealed that 40% of Google Maps usage is mobile. And Christmas and New Years day had mobile usage of Maps surpass the desktop — which is a first for Google products. Google Maps now has 150 million mobile users. To put that in context, Maps for mobile had 100 million users in August of last year. ( 2010).  The current version of Google Maps,  uses vectors to render maps. Because these vectors take up 1/100 of the size of the old tile system, they can be cached, and can include 3D representations of buildings.