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July 8, 2011

Mobile Digital Distribution : Native Apps Vs Third party Apps

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Zdnet Blog recently posted an insightful article on Native Apps and Web Apps  and theiur  respective benefits which has been posted below

Native apps have: Access to more APIs accelerometer and gyroscope) than Web apps (which just got GPS access recently). Although that will change as Apple makes more mobile API’s available.
Persistence - allows data to be saved and reoloaded when application launched
Multitaking - in iOS 4
Integration - with other native apps
Marketing - via the App Store
Hosting/reporting – via Apple’s iTunes Connect portal

Web apps:

Multi-platform - develop once for every mobile browser
Instant iteration - no delays
No approval process - no limitations placed on content or subject matter
No third-party fees - the App Store commands 30% of revenue

One of the more salient points made in the TalkBack was that an app like Star Walk ($2.99, App Store) — that makes use of the many sensors in the iPhone (i.e. GPS, accelerometer) — simply isn’t as good as a Web app, yet. While Apple is certain to slowly expose more and more APIs over time, native apps simply have more options today. An even better example might be one of my new favorite games Eliminate:GunRange ($0.99, App Store) which is now hyper-accurate thanks to its use of the gyroscope hardware in the i4.

According to Appsfire, owners of iOS devices typically spend only 10 percent of their time in a mobile browser, inclusive of Web apps. This is in stark contrast to the figure of 50 percent of time spent in native apps, not including the default mail app and other typical telephony apps (mostly pre-installed apps, but also including Skype).

Other results of its research:
- the median iOS user actively installs 88 apps (i.e. excluding pre-installed apps)
- 23 percent of apps on a device are paid apps
- 32% of time spent on native apps (not including telephony or mail) goes to gaming

Many people don’t like Web apps regardless of how much devs try to make them look like native apps. Google Voice and YouTube do a respectable job, but they still have the iPhone status, URL and search bars at the top and the forward and back arrows, bookmark and page buttons at the bottom. They just look “webby” at the end of the day.