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July 13, 2011

State of US Advertising : Brands Vs Media Spends ;

Television advertising surpassed $18 billion in the first quarter of 2011, growing almost nine percent versus the same period in 2010. Radio and Magazines also saw higher spend levels than last year, increasing between six and seven percent. Newspapers, however, saw a 10 percent drop. 

Procter & Gamble was the top advertiser in the first quarter. It also invested the most in advertising to Hispanics and African Americans. General Motors, Toyota and Verizon also were top advertisers with a strong advertising presence among both ethnic groups.

Automo ives was the leading product category in 2010, with 22 percent growth over 2009. This momentum continued into the first quarter of 2011,as Automotive companies were top
advertising spenders and saw the most dollar growth in TV advertising (+$526 MM) vs. the same period in 2010.