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July 15, 2011

US Mobile Apps Findings and Insights





Nielsen Key  Mobile  App Stats
  • Games are the most downloaded – both free and paid
  • Facebook, Google Maps and Weather Channel are the most popular apps across smartphones
    • iPhones: Facebook (58%), iTunes (48%), Google Maps (47%)
    • Android: Google Maps (67%), Facebook (50%), Weather Channel (38%)
    • Blackberry: Facebook (51%), Google Maps(34%), Weather Channel (28%) 
    •  14% of mobile subscribers have downloaded an app in the last 30 days
    • Average number of apps: Smartphone: 22, Feature phone: 10
      • BlackBerry: 10
      • iPhone:37
      • Android: 22
      • Palm: 14
      • Windows Mobile: 1