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July 14, 2011

World Wide Web Privacy : Infographic

Most consumers see the issue of having their personal information tracked online as more of an issue of security and control than privacy, and it is who or what is doing the tracking that matters.
In one example, online retailer Amazon.com was rated highly as an acceptable recipient of private data, even though it deals with personal data like purchasing history, because it was also seen as personally beneficial to the students.
On the other hand, respondents rated the release of their “browsing history” as something they are either “cautious” or “unwilling” to share because of high-perceived risks associated with releasing that information.The study comes as the issue of online privacy and behavioral advertising tracking moves forward as a hot-button issue in Congress. Rep. Jackie Speier (D-Calif.) recently introduced the “Do Not Track Me Online Act of 2011,” the first bill of this Congress that would give consumers the ability to prevent the collection and use of data on their online activities.

In another example, participants’ willingness to share grades depends on, in large part, with whom they are asked to share (e.g. friends, parents, potential schools or employers).

source : Social Times