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August 7, 2011

Click Through Rates Compared : Mobile OS vs Android Vs Carrier

The prevailing mobile storyline of 2011 has been Android’s dominance. This dominance was based on data pulled from over 83 million users on the Jumptap network. June 2011 data shows Android as the leading platform again this month, with 38% of the market. iOS comes in at second with 33% market share and Blackberry OS comes in third with 22%. The top three mobile operating systems control over90% of the market, making it increasingly difficultfor competing platforms to gain traction.