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August 25, 2011

Increasing Ecommerce Trends Indicate High Holiday Spending



As retailers gear up for the holiday shopping season, many hope that the recent stock market turbulence will not prevent the strong end-of-year performance of years past. Retailers have come to count on the sales spike that traditionally occurs during Q4. The US Department of Commerce found that in 2010 retail ecommerce sales jumped from $39.2 billion to $53.2 billion between the third and fourth quarters.
The findings released in August by the DOC show that retail ecommerce sales are on track. Preliminary sales for Q2 2011 were the highest of all preceding second quarters. And, importantly for online retailers, ecommerce’s share of total retail sales, while still small, is steadily increasing


comScore also cited positive change for Q2 2011 compared to the same period last year. Sales were up by $5 billion, the number of online buyers increased 16% and online buyer penetration among internet users increased 9 percentage points to 70%. The 2% decrease in dollars spent per buyer could be attributed to the increase in number of overall online buyers, particularly those from lower income segments..

In addition, comScore found that the income segment with the largest increase in online spending from Q1 2011 to Q2 2011 was households making less than $50,000 per year. They experienced 28% growth, a significant jump compared to the 8% change among earners of $50,000 to $99,000 and the 12% increase for those making $100,000 or more.

This infographic has been provided by Volusion shopping cart software, an ecommerce software company that helps clients open their online business. data Charts are from eMarketer,