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August 8, 2011

Mobile Advertising Trends US Vs Europe

 North America


Source : InMobi

Mobile ad network operator InMobi says it has grown its US network to reach more than 83 million US mobile consumers through 6 billion monthly ad impressions, after launching in North America only a year ago.

Anne Frisbie, InMobi VP and Managing Director, North America, says the company expects to reach over 100 million mobile users – or 75 percent of all smartphone users – in the US by the end of 2011.