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August 19, 2011

Mobile App Usage: Android vs iOS



In further evidence that Wired‘s proclamation last year that “The Web is Dead” may be on the mark, a Nielsen study shows that mobile apps trump the mobile web — at least when it comes to the amount of time spent using them.

The study, from Nielsen Smartphone Analytics, found that the average Android user spends 56 minutes per day using his or her device to surf the web and use apps. But the latter takes up two-thirds of that time.
The report also found that most people are only using a handful of apps on a regular basis. The top 10 apps account for 43% of all the time Android users spend on mobile apps. The top 50 apps account for 61% of all time spent. There are a total of about 250,000 Android apps in the market at this time.

Android and iOS, both simply have gotten too large to be “killed” by anything. Now, there are some pretty strong feelings shared amongst Android and iOS users The Mobile OS platform is one of the most Brutal one in the Tech industry that depends upon product innovation, Distribution, Technology and larger Marketing and Advertising Budgets this just brand or team loyalty, though, or is this really just a fundamental difference in personalities? A recent infographic suggests that Android users might be different from iPhone users in way more ways than just their choice of smartphone.

Source :Geek