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August 21, 2011

The Power of Like :Brand Building On Facebook

The above  white paper  by ComScore offers an in-depth analysis of how social media brand impressions reach Fans and Friends throughout Facebook, as opposed to just on brand Fan pages. The study profiles three major brands – Starbucks, Southwest Airlines, and Microsoft Bing – to show the impact of these impressions on Fans and Friends and help illustrate how brands today need to be thinking about their social marketing initiatives.

Brands are increasingly interested in establishing a social presence and engaging with their Fans, helping shape their customers’ experiences, and even leveraging their voices for greater marketing impact. Underscoring the importance of this channel, 100 percent of the Ad Age Top 100 Advertisers have established Facebook pages for their brands.