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August 22, 2011
This infographic published by CreditDonkey shows how small businesses are utilizing social media to build brand awareness. The data shows that 35 percent of small business owners have a Facebook page, 18 percent have a LinkedIn profile and 10 percent have a Twitter account. Only 10 percent of companies have a blog.
The amount that small business owners update their profile greatly varies as well. According to the infographic, 69 percent of small business owners regularly update their profile, 57 percent actively build networks within social media sites and 54 percent keep tabs on customer feedback by using their social networks. Overall, the largest reason for using social media is as a marketing tool to identify and attract new customers.