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August 21, 2011

Social Media Leaders and laggards: Industry Analysis

According to the the Social Media Reputation Index developed by Yomego powered by Alterian. Ebay leads as the most social company in Technology. According to the survey, based Alterian’s analytics tool SM2, eBay was able to beat Apple and Google on the back of its long standing engagement with customers through a combination of forums, corporate blogging, Twitter and Facebook. It was one of the quickest to adopt  Facebook’s Open Graph..

The first non-tech brand  is  Gucci in sixth followed by Ford and MTV. Samsung and Yahoo! in tenth complete the top ten.