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September 23, 2011

11% Referrals Traffic Come From Social Media :

New data from Outbrain shows that 11% of external referrals are from social media sites, lagging significantly behind the 41% of referrals that come from search and nearly 33% from other content sites, as reported by eMarketer.
According to the study, referrals from social sites are mainly for news (42%) and entertainment (30%) stories.  However, Outbrain acknowledges that “Results may be skewed towards news and entertainment sites, as they constitute more than 50% of the publishers” working with the company and included in the survey

Here’s what Facebook says about media sites using Like buttons and other social plugins:
  • The average media site integrated with Facebook has seen a 300% increase in referral traffic.
  • People who sign in with Facebook at The Huffington Post view 22% more pages and spend 8 minutes longer than the average reader .
  • Users coming to the from Facebook spend 85% more time, read 90% more articles and watch 85% more videos than a non-connected user.
  •, Washington Post and The Huffington Post are said to have more than doubled their referral traffic from Facebook since adding social plugins.
Commerce Stats
About commerce sites and Facebook social plugins, the Facebook reports:
  • Levi’s saw a 40 times increase in referral traffic from Facebook after implementing the Like button in April 2010 and has maintained those levels since.
  • Outdoor sporting goods retailer saw a 100% increase revenue from Facebook within two weeks of adding the Like button.
  • American Eagle added the Like button next to every product on their site and found Facebook referred visitors spent an average of 57% more money than non-Facebook referred visitors
  • Children’s clothing retailer Tea Collection added the Like button to sale merchandise and saw daily revenues increase 10 times.
  • ShoeDazzle added the Like button to all of the products on its site and within the first month had thousands of likes for its top products.
  • ShoeDazzle also lets people login to its site using Facebook, and Facebook-connected users were 50% more likely to make repeat purchases every month than average shoppers.
  • When a Ticketmaster user posts a specific event they are attending, or may want to attend, to Facebook, it generates $5.30 of direct ticket sales
  • Eventbrite reports that a link shared on Facebook is worth $2.52 in ticket sales (see also here and here)