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September 24, 2011

BlackBerry Now Worth$3.3 Million, 25% Brand Value Erodes

According to the study from Brand Finance,  the BlackBerry brand value has decreased  by almost 25% since January of this year. The London-based Brand Finance calculates a brand value by forecasting the royalties that would accrue to a brand holding if that company licensed the brand to an operating company. In January, Brand Finance figured BlackBerry was worth $4.36 billion.Since then, it has dropped to $3.3 billion (see chart above).