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September 14, 2011

Europe Smartphone Handset Market Share For Android Devices

In July 2011, nearly 1 in 4 smartphone users in EU5 reported using smartphones running on the Google Android platform. HTC had the highest market share among mobile original equipment manufacturers (OEMs), accounting for 34.6 percent of Android devices used across the region in this period, followed closely by Samsung with 31.7 percent of Android devices
ComScore has released its latest figures which show Symbian is still the most popular operating system with 37.8% of this part of the European market. Android is second with 22.3%. But it’s the gains and losses over the last year that tells the story. Symbian’s share has fallen by 16.1% while Android’s has risen by 16.2

In July 2011, 19.7 million EU5 (France, Germany, Italy, Spain and UK) smartphone owners were using devices running on Google’s Android operating system.  The largest number of owners came from the UK with 6.3 million, followed by France (4.5 million) and Germany (4 million). Across the region, HTC had the highest market share (34.6 percent) among original equipment manufacturers (OEMs) producing handsets that run on Android.
A closer look at the individual countries shows HTC and Samsung leading in device share for various markets.
In the UK, HTC accounted for more than 50 percent of Android devices in use, a significantly higher percentage than other markets. While Samsung manufactured the second largest share of Android devices in the UK, it accounted for less than half of HTC’s share (21.6 percent).
 However, in all other EU5 countries, Samsung was the preferred device manufacturer for Android users, with a 42.3 percent market share in France and greater than 30 percent market share in Germany, Italy and Spain. Sony Ericsson emerged as the third most popular Android device across all markets, except for Italy where LG ranked third with a 1.8 percentage point lead.

The Symbian operating system used by Nokia for smartphones remains by far the most popular in the five European Union countries (EU5) of France, Germany, Italy, Spain and the United Kingdom.

The effect has been to allow Android to leapfrog Apple’s iOS (20.3% up 1.2%) into second place. RIM Blackberry (9.4% up 1.5%) and Microsoft (6.7% down 4.8%) bring up the rear in a market that continues to grow fast. ComScore’s statistics show that for three month to July 2011, there were 88.4 million smartphone subscribers across the EU5, a rise of 44% on the previous year.