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September 13, 2011

The State of "Digital Media Transition" in Singapore






















With a total population of 5 million in 2011, Singapore has more than 3.37 million internet users. The country has more broadband accounts than homes with the broadband penetration rate at 148.9% in 2009, representing more than 5.96 million subscriptions With a total population of 5 million in 2011, Singapore has more than 3.37 million internet users. Singapore has more broadband accounts than homes. The city state’s broadband penetration rate is now at 148.9% in 2009, representing more than 5.96 million subscriptions

Survey on Singaporean Youth by Synovate

This is the Singapore results of its Young Asians 2010 survey, released by Synovate, one of the leading global research agencies.

Personal and household ownership of products
  • Singaporean youth has the highest ownership of smart phone (22%), followed by China (19%) and Hong Kong (16%).
  • Youth in Singapore also have the highest laptop ownership at 47%, above the regional average of 18%.
  • In terms of household ownership, Singaporean youth own the most devices, 9.4 units out of 17 devices, compared to the regional average of 6.2.
  • Singaporean youth own the most TV game console at home (41%) compared to 16% across Asia.
Online social activities in the past seven days among Internet users
  • Sixty-eight percent of youth in Singapore are engaged with social networking, their top online social activities.
  • Forty-three percent of Singaporean youth blog. Thirty-six percent read a blog without making comments, while one in five (21%) write their own blog.
  • Twenty-eight percent of youth in Singapore participate in forums or discussion groups.
  • Singaporean youth is the third group across Asia in getting involved in products/services ratings or reviews online (22%).

According to Comscore Mobile Lens report, U.S., Singapore, and U.K. Have the Highest Share of  Internet Traffic from Non-Computer Devices

Among all Countries ,The U.S. had the highest share of traffic coming from non-computer devices, with 6.2 percent of all device traffic coming from mobile phones, tablets, and other handheld and web-enabled devices. This was followed by Singapore (5.9 percent), the U.K. (5.3 percent), Japan (4.6 percent), and Australia (4.3 percent).


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