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September 21, 2011

What Is Driving Digital Adoption in Canada

Of the more than 24.5 million mobile subscribers in Canada, over one third own a smartphone, and that figure jumps to 47% for users between the ages of 18-44 (sources: eMarketer, 2010 and CWTA, 2011).  Mobile is the main driver behind the Rise of Canada as one of the Digital Economy

According to Cisco's Visual Networking Index, Canadian mobile web usage will break records in 2012 by hitting almost 18.4 Petabytes (tripling levels from 2010), and is estimated to accelerate to 71.5 Petabytes by 2015.

"Canadians are using their smartphones more than ever to discover and engage with brands of all sizes," says Kevin Zicherman, President and CEO of brick&mobile, a Toronto-based mobile marketing agency that produces platform agnostic mobile web apps.

"Mobile web searches are more purpose driven, and consumers now have the expectation of connecting with brands on-the-go." Smartphone users, he asserts, are "frustrated with their current mobile experience, as many local business websites are built using Flash and are not compatible with the iPhone."
While many national companies have already gone mobile, many local businesses have not. Over three quarters of mobile searches have local intent, yet only 18% of mobile websites are optimized for mobile devices (Google, 2011).

source : Techvibes