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With
the rise of in-flight Wi-Fi, today’s jet setters no longer have to forgo
Internet connectivity at 35,000 feet.
How
are we using this modern convenience? Researchers at Gogo — the in-flight Wi-Fi
provider for American, Delta, United, Virgin and other airlines — sought to
find out. Gogo analyzed
its network data and has shared its findings with Mashable in infographic form.
The
infographic, posted by Mashable is an extension of an earlier study that found that 80% of
mobile travelers who connected to Gogo Internet did so via an iOS device in
July, takes a colorful look at travelers’ mobile and social preferences. The
data represents a combination of internal network analysis and customer
surveys.
Especially
of note: 67% of in-air Wi-Fi users are mixing business with pleasure — just 6%
of travelers are taking an all-work-and-no-play approach to flying.
Specifically, Facebook’s social network ruled the air from January to June of
2011, accounting for 61% of social network traffic. Twitter, by comparison,
logged 22% of all social networking activity during the same period, LinkedIn
attracted 10% of social traffic and Foursquare eked out 6%.
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