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October 25, 2011

2011 Holiday Retail Sales to Grow 2.8% To $465.6 Billion

Chart: Small holiday 2011 spend per person

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Small holiday 2011 spend per person
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According to the National Retail Federation’s 2011 Holiday Consumer Intentions Survey, conducted by BIGresearch, holiday shoppers say they plan to shell out an average of $704.18 on holiday gifts and seasonal merchandise, down slightly from last year’s $718.98.* NRF is still forecasting overall holiday retail sales to grow 2.8 percent during the months of November and December to $465.6 billion.










Additionally, nearly six in 10 holiday shoppers (59.9%) say they plan to take advantage of retailers’ sales and discounts to make additional non-gift purchases for themselves and their families during the holiday season. The average person will spend approximately $130.43 during the holiday season to take advantage of sales and discounts on apparel, electronics, home goods and other items for themselves or a family member, up from $112.20 last year.


According to the survey, the largest portion of a consumer’s holiday budget will go toward gifts for family members, with the average person expected to shell out $403.26 on kids, parents and other family members. Friends, co-workers and even the family pet can expect something nice this year as well; holiday celebrants will spend an average of $68.23 on friends, $21.06 on co-workers, and $23.39 on other gifts. Consumers will also spend on decorations ($46.73), greeting cards ($26.52), candy and food ($96.75), and flowers ($18.23.)