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October 4, 2011

69.9% BlackBerry Owners in UK Switched for Another RIM Phone

The latest ComScore Research  shows  that for the UK market in July, RIM had the highest retention rate (69.9 percent) among original equipment manufacturers (OEMs), followed by Apple with 65.5 percent. HTC mobile subscribers were also among the most satisfied with their devices, ranking third in terms of retention rate, as the majority (48.1 percent) remained loyal to the brand.

BlackBerry-maker RIM lost more than 1 million users in the US in the three months to May, as Google's Android platform cemented its lead as the most-used smartphone platform there and Apple gained more than 3 million users, according to new statistics from market research company comScore.