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October 25, 2011

How Mobile is Transforming The Travel Industry

Increasing numbers of travellers are connected as the number of mobile phones has
outstripped the world’s population. Travellers are now empowered with advanced
smartphones able to deliver new functionality related to location, payments and realtime
information flows

Airlines have recognised the opportunity to use mobile technology to improve passenger efficiency and as a communication tool during times of service disruption. Most airlines have done the basics which include mobile check-in, 2D bar code boarding passes and itinerary management.

A new industry report, The always-connected traveller: How mobile will transform the future of air travel, identifies changing traveller attitudes to airline mobile services whilst also highlighting the specific, emerging mobile technologies that will revolutionise each stage of the travel experience in the future. These travel trends will impact the way travellers interact with the airline industry, as well as travel and tourism generally.
Developed by Norm Rose of Travel Tech Consulting Inc, the study includes an assessment of airlines technology and mobile capabilities today, the emerging mobile technology innovations that are likely to be launched over the next one to two years, and also the advanced functionality that is set to entirely change the traveller journey as we know it, over the next three to five years.

In developing markets such as Africa and India where the primary connection to the Internetis the mobile device, the entire travel booking process may take place on the mobile phone.

Key findings of the report:
  1. Travelers are beginning to expect and adopt mobile services including travel apps across their entire journey: from improving the airport experience to checking in for their flight
  2. Implementing location-based services, payments and push notifications are priorities for airlines
  3.  Asian and North American carriers have the greatest mobile functionality today
  4. Airline capability to effectively sell ancillary services through the mobile channel is over a year away
    source : Amadeus