In 2011 eCircle commissioned the UK’s first
European Social Media and Email Marketing Study in partnership with Mediacom
Science. It was a survey of 5,000 European Consumers (of which 1,000 were from
the UK) to reveal how consumers interact with brands via email and social
medial services. The study is the first of its kind, investigating who is
using different social networks and what motivates them to publish and share
information. Here, rather than attempting to decide which is the best, most
influential or effective marketing channel, marketers need to understand why
people are behaving a certain way via social networks and email. This will then
allow them to use the most appropriate channel for their campaigns. Parts 1 and
2 looks at consumers and part 3 analysed 500 decision-making marketers.
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