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October 22, 2011

US Local Media Consumption Patterns:Research Report

Timeshifted TV ushered in a new era of consumer control over media, with emerging technologies driving an explosion of content options—online video, mobile video, over-the-top access, live streaming to TVs and video on demand. Regardless of the way audiences tune in, consumers now expect their entertainment content wherever, whenever and however they want it. (Neilsen Research Report)

Not only is cell and smartphone use on the rise, but, according to another report from Pew, over 28% of adults in the U.S. use mobile or location-based services of some type:
·         28% of cell phone users use their device to get directions or recommendations
·         5% of cell phone owners user their phone to check into locations on services like Foursquare or Gowalla, including a large portion of smartphone users
·         9% of Internet users have configured their social network accounts on sites like Facebook, Twitter, or LinkedIn to include their location in posts to those sites