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October 2, 2011

US Smartphone Usage increases by 54% Reach 82 Million

 US  Smartphone projections by end of 2011 By Nielsen
 Actual growth in  Smartphone users in US in  May- July,2011

The U.S. smartphone audience reached 82.2 million people in the three-month period ending July 2011, up 54 percent from the previous year.
Those age 25-34 accounted for the largest segment of the total smartphone audience at 22.3 million users (up 47% from the previous year), followed by those age 35-44 accounting for 17.5 million smartphone subscribers (up 36%).
Although representing a small audience base, those in the 55-64 and 65+ age groups experienced the strongest growth in terms of percentage increase. Smartphone owners age 55-64 grew 86% to 6.5 million users in July 2011, while those age 65+ accounted for 4.4 million smartphone users, up 127% from the previous year.
Analysis of teen smartphone usage showed that 5.6 million teens (those age 13-17) owned a smartphone in July 2011, up 53% from the previous year.According to a Nielsen  reporting earlier  this  year, by  the end of 2011, smartphone users will catch and surpass feature phone users.  If the data in their surveys and their estimate is accurate, it will be a monumental shift in the way americans connect with media, the Internet, mobile apps and each other.