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November 9, 2011

39 Million and Counting : Android US Marketshare at 44%

ComScore published the latest data regarding US smartphone installed base. To summarize:
  1. Penetration reached 37.4%, an increase of 2.9 million or 1.24 points of percentage.
  2. Approximately 650k consumers switched from non-smart to smartphones every week during September
  3. Based on trailing average of six months’ growth, 50% penetration will be reached by end of September 2012, though the trend is for accelerated adoption (see chart below).

Android and iOS have continued to increase consumption fairly consistently while RIM has moderated user losses. Microsoft has also shown the fourth consecutive month of usage increase having increased users by 440k since May. The new Windows Phones seem to have at least stopped erosion of user base though that base is still nearly a third of RIM’s.Overall, smartphone non-consumption continues to be the largest competitor though one which is steadily losing. 

Of the platforms available, Android reached 39 million users, RIM 16.5 million, Apple 24 million and Microsoft about 5 million. Smartphone non-consumers dropped to 147 million. Among platforms, here are the shares and total users:

Android continues to dominate over other US mobile platforms with 44.8 percent share of smartphone market in September, according to Internet marketing research company ComScore.
Data Charts Source : Asymco

The latest numbers from ComScore state that Android market share has grown by 4.6 percent points since June 2011, closing with 44.8 percent in September. Apple iOS market shares have also grown with 0.8 percentage points over June, gaining 27.4 percent of the US smartphone.

The makers of blackberry RIM continues to flounder with a 4.6-point decline, hovering just underneath 18.9 percent, dropping to almost 0.8 percent last month.  Microsoft has also fell by 0.2 points to 5.6 percent and Symbian commands 1.8 percent, down to 0.2 percent since June.
Android with the help of its wide array of devices and Google’s OS is saturating the mid- to high-end mobile market, further making it difficult for other smartphone providers to compete.