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November 20, 2011

Asia Pacific To Lead in Mobile Gaming, US, Europe To Follow

The Asia Pacific region (including Japan) represents by far the largest market for mobile gaming, with end-user spending forecast to reach US$3.4 billion by 2011. The mobile-game market has outshone the PC and console game market in the emerging territories of Asia largely because of the low penetration of PCs compared with that of mobile devices.  India is expected to lead among Asian countries in terms of total mobile gaming revenue generated, with the 2007 figure at approximately US$80 million. This is forecast to reach US$450 million by 2012.

In Australia, 7.3 percent of survey respondents indicated that that they buy versions of their favorite console and/or PC game to play on a mobile phone, 

The mobile gaming market in Western Europe is expected to grow  to $862 million by 2011. The North American market is projected to grow from $845 million to approximately $1.2 billion in 2011. The gap between North American and Western European mobile-gaming revenues is expected to widen over the forecast period as more users in North America adopt mobile data services in general.