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November 24, 2011

Asia's New Digital Powerhouse is Indonesia

Nielsen in its report says that three out of four Indonesia's digital consumers gain access to the Internet through mobile phones. 

Nielsen’s recent study On Mobile and Digital users shows that 78 own mobile gadget to go online. In  Indonesia 38% out of the 78 percent own smartphones while the remaining 40 percent are not smartphone users. 

Nielsen also predicts that "In mid 2012, it is estimated that two third of Indonesia's digital consumers, or 67 percent of the market, own smartphones," 

Nokia dominates the smartphone market at 16 percent; BlackBerry, 8 percent; and Samsung, 3 percent. Nielsen believes Nokia will control 26 percent of smartphone market in Indonesia by 2012, while BlackBerry and Samsung will respectively control 22 percent and 10 percent of market.

source : Vivanews