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November 29, 2011

Black Friday Mobile Traffic Grow By 300%in 2011,Sears,Amazon Tops Mobile usage



Sears, Amazon and BestBuy had the highest-ranking mobile commerce sites for Black Friday, according to the Compuware Gomez Performance Satisfaction Index. Overall, leading retailers’ mobile site home pages fared better this year, with an increase in performance satisfaction on the day after Thanksgiving
The strong performance is especially significant in light of the fact that the number of people shopping via mobile almost tripled from last year at this time to reach a total of 11 percent.
According to Internet Retailer, Sears tops the Keynote Mobile Commerce Performance Index. Toolfetch.com also held onto its No. 2 spot in the index, for the week ending Nov. 20.
Sears had a load time of 3.65 seconds and a success rate of 97.41%. That bested Toolfetch.com’s load time of 4.76 seconds and its 96.54% success rate, Keynote says.

The findings reflect data gathered by Compuware Gomez, Lexington, MA, from 12 am ET to 11:59 pm ET on Nov. 25, the day after Thanksgiving.

Page load times were one major issue for some retailers, with the time it takes to load a page increasing as much as 21 percent for the top 50 retailers and just 11 percent for the top 10
Overall, the top 50 retailers displayed on average an 11 percent degradation in performance satisfaction for the day after Thanksgiving