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November 21, 2011

Online Video Advertising To grow 220% To Reach $7.1billion

The online advertising industry  is betting on the  Online Video  as the next big media which  is headed to grow exponentially from 2012 onwards . According to eMarketer,The online Video  is  the fastest-growing digital ad format. eMarketer expects online video ad spending to reach $2.2 billion by  the end of 2011 , up 52.1% from 2010. By 2015, it will account for $7.1 billion in online ad spending. This represents a growth of over  222% ..

More than three-quarters of US online publishers expect online video advertisinging some form and expected to  be aamong the  top 5 revenue generator for 2012.Most publishers (63%) are betting on in-stream video ads, such as pre-roll or mid-roll units, to generate the most revenue. Nine percent said in-banner video would bring in the most ad dollars.