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November 1, 2011

With 24% MarketShare Samsung is The New No 1





Global   Smartphone  Vendor Shipments      (Million  of Units)     Q3 '10    Q3 '11
      
     Samsung                                                       7.5      27.8
     Apple                                                            14.1      17.1
     Nokia                                                            26.5      16.8
      Others                                                         32.9      55.3
       Total                                              81.0     117.0


  Global    Smartphone   Vendor           Marketshare %                            Q3 '10    Q3 '11

      Samsung                                                       9.3%     23.8%
        Apple                                                             17.4%     14.6%
        Nokia                                                             32.7%     14.4%
        Others                                                           40.6%     47.3%
             Total                                                              100.0%    100.0%

Total Growth Year-over-Year %                                           86.5%     44.4%
                

Strategy Analytics says Samsung "shipped" 28 million smartphones versus Apple's 17.1 million.


So  has The Age of  Aplple’s iPhone come to an end Finally ? Samsung is the world's biggest smartphone dealer, beating Apple soundly in the third quarter of this year, according to data compiled by Strategy Analytics.
 According to the latest research from Strategy Analytics, global smartphone shipments grew 44 percent annually to reach a record 117 million units in the third quarter of 2011. Samsung overtook Apple to claim top spot as the world's number one smartphone vendor.
Tiny caveat by BusinessInsider report : In its earnings release Apple says it sold 17.1 million smartphones. We don't think Samsung is stuffing 11 million smartphones in the channel to take the top spot, but it's worth making a note of the distinction in language.
Samsung shipped 28 million Smartphones and overtook Apple to become the world's largest smartphone vendor by volume with 24 percent market share. Samsung's rise has been driven by a blend of elegant hardware designs, popular Android services, memorable sub-brands and extensive global distribution. Samsung has demonstrated that it is possible, at least in the short term, to differentiate and grow by using the Android Ecosystem
According to Strategy Analytics, "After just one quarter in the top spot, Apple slipped behind Samsung to second position and captured 15 percent share. Apple's global smartphone growth rate slowed to just 21 percent annually in Q3 2011, its lowest level for two years. 
"Nokia reached 14 percent global smartphone share in Q3 2011, more than halving from 33 percent in Q3 2010. The transition from Symbian to Microsoft as Nokia's main smartphone platform has clearly been a very challenging process this year. The recent launch of the new Microsoft Lumia portfolio has helped to raise Nokia's profile, and Nokia will be hoping the partnership with Microsoft can drive at least an L-shaped recovery in its global smartphone market share over the next few months."