Samsung 7.5 27.8
Apple 14.1 17.1
Nokia 26.5 16.8
Others 32.9 55.3
Total 81.0 117.0
Global Smartphone Vendor Marketshare % Q3 '10 Q3 '11
Samsung
9.3% 23.8%
Apple 17.4% 14.6%
Nokia 32.7% 14.4%
Others 40.6% 47.3%
Total 100.0% 100.0%
Total Growth Year-over-Year % 86.5% 44.4%
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Strategy Analytics says Samsung "shipped" 28 million smartphones versus Apple's 17.1 million. |
So has The Age of Aplple’s iPhone come to an end Finally ? Samsung is the world's biggest
smartphone dealer, beating Apple soundly
in the third quarter of this year, according to data compiled by Strategy Analytics.
According to the latest research
from Strategy Analytics, global smartphone shipments grew 44 percent annually
to reach a record 117 million units in the third quarter of 2011. Samsung
overtook Apple to claim top spot as the world's number one smartphone vendor.
Tiny caveat by BusinessInsider report :
In its earnings release Apple says it sold 17.1 million
smartphones. We don't think Samsung is stuffing 11 million smartphones in the
channel to take the top spot, but it's worth making a note of the distinction
in language.
Samsung shipped 28 million Smartphones and overtook Apple to become the world's largest smartphone vendor
by volume with 24 percent market share. Samsung's rise has been driven by a
blend of elegant hardware designs, popular Android services, memorable
sub-brands and extensive global distribution. Samsung has demonstrated that it
is possible, at least in the short term, to differentiate and grow by using the Android
Ecosystem
According to Strategy Analytics, "After just one quarter in the top spot, Apple slipped behind
Samsung to second position and captured 15 percent share. Apple's global
smartphone growth rate slowed to just 21 percent annually in Q3 2011, its
lowest level for two years.
"Nokia reached 14 percent
global smartphone share in Q3 2011, more than halving from 33 percent in Q3
2010. The transition from Symbian to Microsoft as Nokia's main smartphone
platform has clearly been a very challenging process this year. The recent
launch of the new Microsoft Lumia portfolio has helped to raise Nokia's
profile, and Nokia will be hoping the partnership with Microsoft can drive at
least an L-shaped recovery in its global smartphone market share over the next
few months."