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November 22, 2011

Shopping Card Abandonment Rate:Top 5 Trends

Shopping cart abandonment is a serious problem for online shopping.Andersen Consulting and Forrester Research both show shopping cart abandonment rates at 25 percent. eMarketer’s research shows the rate as 32 percent.NetEffect and Greenfeld Online report shopping cart abandonment as high as 67 percent. Shop.org research goes as high as 75 percent.
According to  Baymard Institute,The average documented shopping cart rate of abandonment  is 65.06% 
·         Abandonment rate
·         55.00% according to Forrester Research & Shop.org in 2010
·         63.68% according to Coremetrics / IBM in 2010
·         69.38% according to Fireclick / DigitalRiver in 2010
·         83.00% according to SeeWhy in 2009
·         62.14% according to MarketLive in 2009
·         71.00% according to Forrester Research in 2009
·         63.19% according to Coremetrics / IBM in 2009
·         62.01% according to Coremetrics / IBM in 2008
·         61.36% according to Coremetrics / IBM in 2007
·         59.80% according to MarketingSherpa in 2006


 source:Baymard