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November 11, 2011

Smartphone Penetration: North America vs Europe


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State of Smartphone Numbers in USA

Nielsen report that 40% of adult US mobile phone owners have a smartphone as of July 2011, and expect smartphones to become the majority by the end of 2011.
IMS Research expects 420 million smartphones to sell in 2011 or 28% of the mobile handset market. They predict this figure will rise to over 1 billion in 2016 (half the market).

IDC expect total smartphone sales in 2011 to reach 472 million across the globe, rising to 982 million in 2015. Theysay 107 million smartphones sold worldwide in Q2 2011.
Gartner also puts worldwide Q2 2011 sales of smartphones at some 107 million: 25% of mobile communication device sales.

The same company expects US sales of smartphones to grow from 67 million in 2010 to 95 million in 2011, and become the highest-selling consumer electronic device category.
comScore say the July 2011 US smartphone audience reached 82.2 million people.
A Pew Internet Project survey from May 2011 found 35% of US adults owned a smartphone.
According to figures for 2010 released by Gartner, smartphones accounted for 297 million (19%) of the 1.6 billion mobile phones sold that year. That's 72.1% more smartphone sales than in 2009.

The Coda Research Consultancy predict global smartphone sales of some 2.5 billion over the 2010-2015 period, and also suggest that mobile Internet use via smartphones will increase 50 fold by the end of that period.
eMarketer predicts that smartphone ownership will reach 43% of the US mobile population by 2015.
Morgan Stanley Research estimates sales of smartphones will exceed those of PCs in 2012.