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December 2, 2011

2011 US Digital Advertising Half Yearly Numbers


US Digital Advertising Revenues  total a record $7.68 billion in Q2 2011
Total 2011 second-quarter revenues were $1.49 billion (24.1%) higher than the second
quarter of 2010 and $414 million (5.7 %) higher than the first quarter of 2011





According to IAB report, for Q1,Q2 Internet advertising revenues (“revenues”) in the United States totalled $14.9 billion for the first six months of 2011, with Q1 2011 accounting for approximately $7.3 billion and Q2 2011 totaling approximately $7.7 billion. Internet advertising revenues for the first six months of 2011 increased 23%
over 2010.

Key trends underlying HY 2011 results
Revenues increase 23% in HY 2011 — Internet advertising revenues in the United States totaled $7.68 billion in the second quarter of 2011, an increase of 6% from the 2011 first-quarter total of $7.26 billion and an increase of 24% from the 2010 second-quarter total of $6.19 billion. Year-to-date Internet advertising revenues through June 2011 totaled $14.9 billion, up 23% from the $12.1 billion reported in 2010.