From: BusinessMBA.org
In 2010, Google had $29.3 billion in revenue.
To put things in perspective, this is more than the GDP of the 28 poorest
countries... combined! Despite all of Google's products and services, 97% of
Google's business revenue is still from advertising. Google has made a major
push to capitalize on the growing use of mobile phones. $2,500,000,000 of
Google's ad revenue comes from mobile ads, which is supposed to double by the
end of 2011.
A
large amount of Google's business comes from selling ads through AdWords that
are sometimes considered controversial by many from less than legitimate sources targeting shady products and
services such as attorneys, insurance, pay day loans and credit cards. In
September, Google was fined $500 million for knowingly allowing Canadian
pharmacies to advertise prescription drugs to US residents.
Google averages over 1 billion
unique visitors per month or 1 in 7 people on the entire planet. Collectively,
these people spend over 200 billion minutes (380,000 collective years) on
Google's websites. That's over 200 minutes per visitors per month.
To
make all this possible, Google consumes over 260 million Watts of continuous
electricity to power its data centers. This amounts to 1/4 of of the average
nuclear power plant's output. In 2010, Google consumed over 2 billion
Kilowatt-hours worth of energy. That's 50% of what the Hoover Dam generates in an
entire year. (source)
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