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December 7, 2011

Conversion Rates Comparison:Tablets Vs Mobiles:

Mobile conversion rates are still lagging behind tablets and desktops, according to new statistics from Monetate.
The study, which monitored traffic and purchases from Thanksgiving to ‘Cyber Monday’, found that mobile achieved a conversion rate of 2.3% compared to 5.4% and 5% for desktops and tablets respectively. 
The data is based on total website visits of 12.5m in 2010 and 15.5m in 2011, and comes from randomly-selected Monetate clients. 
The infographic below supports statistics released by Affiliate Window (AW) which show that iPad achieves a higher conversion rate than mobile (3.8% vs 1.9%).