Mobile
conversion rates are still lagging behind tablets and desktops, according to
new statistics from Monetate.
The study, which monitored traffic and purchases from
Thanksgiving to ‘Cyber Monday’, found that mobile achieved a conversion rate of
2.3% compared to 5.4% and 5% for desktops and tablets respectively.
The data is based on total
website visits of 12.5m in 2010 and 15.5m in 2011, and comes from
randomly-selected Monetate clients.
The infographic below
supports statistics released by Affiliate Window (AW) which show that iPad achieves a higher
conversion rate than mobile (3.8% vs 1.9%).
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