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December 20, 2011

How US "Traveled and Shopped : 2011 Foursquare Trends


The above graph and data shows the " State of Shopping" as reflected at Foursquare .Despite all the midnight sales, most Foursquare users are not early birds and do their shopping during the daylight hours. They like to shop department stores (22 percent) and malls (16 percent), but rarely are found in a bookstore, drug store or home furnishing store.  Not surprisingly, the top retailers for check-ins are the ones with the largest Black Friday sales and include Target, Best Buy and Wal-Mart.
For  travel data which includes airplane and train, data is pulled when  a user checks in on Foursqure at two different airports or train stations in the same day. Automobile traffic, according to the graphic, is based on checkins on highways and roads, which sounds more ambiguous and harder to correlate specifically to travel, but it does show quite neatly the major interstates across the United States.There’s also a timeline component showing the peaks and lulls of travel around Thanksgiving and Christmas, some of the busiest travel times of the year. The timeline shows a greater spike in travel right before Thanksgiving than before Christmas. (source:mashable)